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You might want to consider a wrap or a partial wrap or some unique vehicle graphics. All are effective because even one vehicle with graphics can gain between 30,000 and 70,000 impressions daily. Here’s a statistic to blow your mind: According to 3M, a company would need to spend $130,000 in advertising dollars to produce the same effects of a $3,500 vehicle wrap!
Most impressive is that you can have a car wrapped for less than almost any advertising cost and they lasts for 4-5 years. Vehicle wrap costs range from $2000 – $5,000 (Based mostly on sqft.) Even if you spend $4,250 and your car wrap lasts 4 years that boils down to about $88/month.
Can you name even one other effective piece of advertising that costs you only $88/month? Pay per clicks don’t. Trade magazine ads don’t. How much is a radio ad these days? A billboard placement? Even commercials, which need to be filmed, produced and aired – are they $88/month?
Key points of wrap design:
Remember that your artwork needs to be read at a variety of speeds and distances. You want something that is easy to understand and visually pleasing whether your vehicle is parked or zipping down the highway.
Keep your messages direct and simple. The more information, the less people will remember.
Use big, easy to read text. Script font is very pretty but barely readable.
Choose a simple color scheme that's eye-catching, not eye-clashing.
Avoid placing major design elements like logos or words around major curves or molding on the vehicle.
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